Innovation Made in Europe

Setting the foundation for future competitiveness

Historically, Europe was the birthplace of some of the 19th and 20th century’s most extraordinary innovations. Today it is home to numerous top-drawer science-led universities and world class companies in various industrial sectors. However, nowadays the transition from idea to viable business is happening less efficiently than elsewhere. Europe is punching below its weight – what can be done to regain its innovation lead?

In this section of our website, ERT shares insights on policy choices that are the building blocks to creating a more innovation-friendly environment across the EU-27 and stories from over 30 CEOs & Chairs of European companies, outlining where Europe needs to improve the business case for innovation made in Europe.

Introduction

Rarely before has innovation been so important. Europe's competitiveness has been on a downslide for quite a while. The reasons for this are largely home-made. Now additional pressures arise from renewed geopolitical uncertainty, the energy market implications of Russia's war in Ukraine and the attraction of business to the US, as a result of the US Inflation Reduction Act. This flagship paper sets out ERT Members' views on where Europe can and has to do better to remain an innovative powerhouse, a leading industrial base and a prosperous continent.

A photo of Dr Martin Brudermüller

Dr Martin Brudermüller

CEO of BASF SE of Chair of ERT’s Committee on Competitiveness & Innovation

A sample of the 45 innovation stories

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Digital Transition
B2C

Safer with AI

A photo of Jim H. Snabe

Jim H. Snabe

Siemens

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Green Transition
B2B

A giant leap to sustainable electrification

A photo of Hilde Merete Aasheim

Hilde Merete Aasheim

Norsk Hydro

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Green Transition
B2B

Innovation in the Skies: the Hydrogen Revolution

A photo of Guillaume Faury

Guillaume Faury

Airbus

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Health & People
B2C

Less is more

A photo of Jean-Paul Agon

Jean-Paul Agon

L'Oréal

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NEW
Health & People
B2B

A cure for information overload

A photo of Nancy McKinstry

Nancy McKinstry

Wolters Kluwer

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NEW
Digital Transition
B2B

Teaming-up drones

A photo of Pekka Lundmark

Pekka Lundmark

Nokia

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New Materials & Circularity
B2B

Closing the plastic loop

A photo of Wael Sawan

Wael Sawan

Shell

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New Materials & Circularity
B2B

Tracing the perfect circle

A photo of Christian Klein

Christian Klein

SAP

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Digital Transition
B2B

The finest brush

A photo of Peter Wennink

Peter Wennink

ASML

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NEW
Green Transition
B2B

One cow burp at a time

A photo of Thomas Leysen

Thomas Leysen

dsm-firmenich

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Health & People
B2C

Zero compromise

A photo of Dolf van den Brink

Dolf van den Brink

HEINEKEN

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NEW
Health & People
B2C

AI, drugs and faster cures

A photo of Belén Garijo

Belén Garijo

Merck Group

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Digital Transition
B2C

Smartening up your home

A photo of Cláudia Azevedo

Cláudia Azevedo

Sonae

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NEW
Green Transition
B2B

Monitor, measure and reduce methane emissions

A photo of Patrick Pouyanné

Patrick Pouyanné

TotalEnergies

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Digital Transition
B2B
B2C

6G yes, but first the real 5G

A photo of Börje Ekholm

Börje Ekholm

Ericsson

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Health & People
B2C

A silent pandemic, screaming for action

A photo of Severin Schwan

Severin Schwan

Roche

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Green Transition
B2B

Free cooling for green data centres

A photo of Christel Heydemann

Christel Heydemann

Orange

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Digital Transition
B2C

Beating cancer with the help of data and AI

A photo of Roy Jakobs

Roy Jakobs

Royal Philips

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Digital Transition
B2B

A 5G testbed for Industry 4.0

A photo of José María Álvarez-Pallete

José María Álvarez-Pallete

Telefónica

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Green Transition
B2B

California dreamin’: From innovation to deployment

A photo of Martin Lundstedt

Martin Lundstedt

AB Volvo

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Green Transition
B2B

Electrified, automated

A photo of Björn Rosengren

Björn Rosengren

ABB

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NEW
Digital Transition
B2C

Connecting the unconnected

A photo of José María Álvarez-Pallete

José María Álvarez-Pallete

Telefónica

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Health & People
B2C

A global and equitable vaccine

A photo of Michel Demaré

Michel Demaré

AstraZeneca

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Health & People
B2C

A long goodbye to animal testing

A photo of Martin Brudermüller

Martin Brudermüller

BASF SE

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Green Transition
B2B

Fueling energy transformation

A photo of Patrick Pouyanné

Patrick Pouyanné

TotalEnergies

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NEW
Digital Transition
B2B

A rescue operation powered by AI

A photo of Christian Klein

Christian Klein

SAP

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Green Transition
B2B

A new vector for a decarbonised Europe

A photo of Ignacio S. Galán

Ignacio S. Galán

Iberdrola

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Digital Transition
B2C

Calling out Covid

A photo of Timotheus Höttges

Timotheus Höttges

Deutsche Telekom

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Health & People
B2C

Food for thought

A photo of Mark Schneider

Mark Schneider

Nestlé

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Health & People
B2C

The vaccines unlocker

A photo of Jonathan Symonds

Jonathan Symonds

GSK

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NEW
Green Transition
B2B

The energy of the stars on Earth

A photo of Claudio Descalzi

Claudio Descalzi

Eni

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Green Transition
B2B
B2C

Paint the future

A photo of Nils S. Andersen

Nils S. Andersen

Unilever

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Green Transition
B2B

To net-zero with CCUS

A photo of Jan Jenisch

Jan Jenisch

Holcim

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NEW
Green Transition
B2B

Leading the charge

A photo of Ignacio S. Galán

Ignacio S. Galán

Iberdrola

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NEW
Green Transition
B2B

A propulsion (r)evolution

A photo of Björn Rosengren

Björn Rosengren

ABB

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Green Transition
B2B

All hands on deck – bringing shipping to net-zero

A photo of Vincent Clerc

Vincent Clerc

A.P. Møller-Mærsk

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New Materials & Circularity
B2B

Recycling batteries – enabling e-mobility

A photo of Mathias Miedreich

Mathias Miedreich

Umicore

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Digital Transition
B2C

Pushing doors open

A photo of Jean-François van Boxmeer

Jean-François van Boxmeer

Vodafone Group

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Horizontal
B2B

Revolutionising the deep tech transfer

A photo of Jacob Wallenberg

Jacob Wallenberg

Investor AB

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NEW
Green Transition
B2C

SMATCH Point

A photo of Jean-Pierre Clamadieu

Jean-Pierre Clamadieu

ENGIE

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New Materials & Circularity
B2B

Gravitas to the lightweight

New Materials & Circularity
B2B

Not only round but circular too

A photo of Florent Menegaux

Florent Menegaux

Michelin

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Green Transition
B2C

A lightweight revolution

A photo of Jakob Stausholm

Jakob Stausholm

Rio Tinto

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New Materials & Circularity
B2B

A long journey to sustainable tires

A photo of Güler Sabanci

Güler Sabanci

Hacı Ömer Sabanci Holding

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Digital Transition
B2B
B2C

The need for speed

A photo of Pekka Lundmark

Pekka Lundmark

Nokia

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NEW
Digital Transition
B2B

Unlocking the quantum promise

A photo of Kurt Sievers

Kurt Sievers

NXP Semiconductors

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