• Competitiveness & Innovation

Industrial leaders call out lack of implementation of the EU Industrial Strategy

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In this publication, ERT proposes 28 Key Performance Indicators that can help measure the implementation of the EU Industrial Strategy.

ERT reiterates urgent need for implementation of EU Industrial Strategy and proposes 28 Key Performance Indicators to measure progress

BRUSSELS, 4 November 2020: Against a backdrop of increasing volatility in global trade, a cross-section of leaders¹ from some of Europe’s biggest multi-national companies issued a vehement call this morning for a more effective implementation of the EU’s Industrial Strategy.

In the strategy launched by Commissioner Breton in March of this year, the European Commission set out several important priorities for the EU’s industrial competitiveness over the coming decade. Recently, President von der Leyen announced in her State of the Union speech in September that the strategy would be updated, to take stock of the accelerated change in circumstances of the intervening months.

The European Round Table for Industry (ERT) welcomes that the EU’s updated vision of the bloc’s industrial future will take account of the impact of the Covid-19 crisis, but emphasises that urgent and meaningful follow-up is crucial to ensuring real impact. Any update of the strategy should include a set of quantifiable indicators, to enable the Commission to publish annual ‘Competitiveness Reports’ that track progress, benchmark the EU’s performance against other world regions and correct course where needed.


Enough vision, time for implementation


In its new publication² entitled Putting the EU Industrial Strategy into action, ERT breaks down the Commission’s priorities and proposes a balanced scorecard of 28 key performance indicators (KPIs) – based on available data from independent and verifiable sources. This pragmatic approach focuses on outcomes and performance drivers. Its aim is to demonstrate how the strategy should be brought to life and assessed at regular intervals.

Dr Martin Brudermüller, Chair of ERT’s Competitiveness & Innovation Committee and Chairman of the Board of Executive Directors of BASF commented



He added 



Knowing the score


The KPI scorecard, developed in partnership with consultancy Global Counsel, is based on five impact indicators (Gross Value Added, Employment, Wages & Salaries, Fixed Investment and Exports) and a total of 28 specific KPIs with accompanying targets for 2030 spread across 4 categories (Output performance, Internal processes, Future orientation and Global relationships). All based on the priorities of the Commission’s recent Industrial Strategy, such KPIs reveal more clearly the Achilles heel of Europe’s competitiveness, such as the low productivity levels, underfunded R&D, the lack of key infrastructure and the slow 5G roll-out as well as barriers to scale up innovative businesses.

Brudermüller concluded 


The many challenges facing the European industry – climate change, disruptive technological developments and trade tensions – have been compounded by the ongoing uncertainties caused by Coronavirus crisis. In parallel to the shutdown of economies, societal adoption of some technologies has accelerated significantly. As innovators, industrial companies are playing their part³ in developing the solutions needed to help secure the future innovation and prosperity of the EU.

ERT Members have also reiterated their own commitments, set out in detail in April 2019, in six pledges announced in Strengthening Europe’s Place in the World.

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The past 15 years have seen numerous false starts in EU Industrial Strategies, so this time really needs to count. Revising the strategy again after such a short while, without clearly putting implementation in focus, would be a missed opportunity to boost industry when it is needed most. The gap in priorities is widening with very fast progress on the Green Deal and plans to develop a digital compass in the coming months, but little or no movement in implementing the industrial strategy. That has to change. The twin transitions can only succeed with a strong EU industry at their core.
Martin Brudermüller
  • Martin Brudermüller
  • Chairman of the ERT Committee on Competitiveness & Innovation
This is a critical moment of transformation for the EU. Political will and vision are vital parts of the equation, but it’s essential to use more data-driven and comprehensive evidence to devise and apply the right policies. Only if we bring in a system that focusses on tangible outcomes and signals whether real progress is happening, will we truly be able to strengthen the EU’s industrial competitiveness in a sizeable way – the objective of the strategy!
Martin Brudermüller
  • Martin Brudermüller
The companies led by ERT Members have longstanding experience of using Key Performance Indicators to implement strategies. We hope that the ideas in this publication can help the European Commission and the EU Member States to strengthen Europe’s place in the world.
Martin Brudermüller
  • Martin Brudermüller