Corporate leaders in Europe look ahead with cautious optimism

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...and renewed faith in globalisation

Despite a strong resurgence of COVID-19 infections across the continent in September and October, industrial leaders in Europe are cautiously optimistic about business prospects as the new year approaches.

The Conference Board Measure of CEO Confidence™ for Europe polls corporate leaders in the European Round Table for Industry (ERT) – the CEOs and Chairs of some of the most recognisable European brands with operations worldwide.

In the second half of 2020, the combined/integrated rating of the survey rose to 61—a remarkable rebound from 34 in the first half of the year (A score above 50 points reflects more positive than negative responses). This measure is broken down as follows:

  • The vast majority of ERT Members surveyed (80%) report that the economy is doing moderately or substantially better compared to six months ago. Their overall score of present conditions stands at 68, while the index’s measure of expectations for the next six months stands at 57—both sharp improvements from the first half¹ of 2020.
  • Within their own industries, 44% of CEOs expect business conditions to improve over the next six months. Just 16% expect conditions to deteriorate within their own industries, while 40% anticipate no change.


Medium Term Impacts of the COVID-19 Crisis

Additional findings from the survey reveal how initial temporary implications of the pandemic look set to leave lasting impacts on business operations, on EU politics and on the global economy.

  • Globalisation is expected to continue. Despite the disruptions to trade and supply chains seen during the pandemic, 75% of CEOs expect the process of globalisation to continue. Furthermore, just 10% expect to significantly relocate operations to Europe, while 69% consider reshoring unlikely.


  • Expect permanent changes in where and how we work. CEOs expect the shift to telework to continue post-pandemic, with 48% of respondents anticipating remote work to take up one-quarter to one-half of their workers’ time in the next three years. An overwhelming majority of 81% expects to reduce office space and all expect to reduce air travel to accommodate the rising prevalence and practicality of telework.


  • Businesses and governments alike must repair a decline in trust in democratic institutions. 65% of CEOs expect trust in public institutions to decline. This may be partially caused by the fact that countries around the world faced once-in-a-lifetime dilemmas in responding to the pandemic, and there is no silver bullet.


  • The European Union is likely to emerge stronger. A strong majority (60%) of CEOs surveyed believe the EU will come out of the crisis strengthened politically. The decision to launch an unprecedented programme of cross-country fiscal stimulus and solidarity within Europe appears to signal the advent of a stronger political Union.


Expectations for 2021

Expectations for sales and capital investment are strong, but the employment outlook remains uncertain.

  • Sales expectations entered positive territory in the second half of 2020, with the score rising to 60 for sales within Europe and 65 for sales outside Europe. Only 14% expect sales to decrease within Europe over the next six months, and just 6% anticipate declines in the rest of the world.


  • Capital investment expectations brighten, with CEOs giving an overall score of 54 in Europe and 59 outside of Europe. One-third of CEOs expect to increase their investment in Europe, while nearly half (49%) anticipate increased capital expenditure outside of Europe over the next six months.


  • Expansion opportunities – when it comes to expansion, respondents answered that they expect business to expand in North America and Europe ahead of China and other world regions, but the margins were tight between the Top 3.


  • By contrast, negative responses still predominate in views of employment. Overall, 51% of CEOs expect employment to decrease in Europe, with just 6% expecting gains and 43% anticipating no change. This translates into an employment score of just 37 for jobs within Europe. At 47, the score outside Europe is somewhat stronger but still reflects more negative than positive responses.



Transatlantic Alignment

“Europe’s rebound in confidence closely tracks our latest Measure of CEO Confidence™ for the US,” said Dana Peterson, Chief Economist of The Conference Board. “Executives on both sides of the Atlantic are looking forward to sustained recovery in business conditions that will support—and be bolstered by—rising capital investment in 2021. Recent promising news from vaccine trials is likely to further boost optimism that the end of the pandemic is in sight.”


The companies led by the Members of ERT span a variety of sectors, including aerospace, automotive, chemicals, clothing, construction, energy, food & beverages, healthcare & pharma, software and telecoms.


Notes to Editors

¹ To view details of the Measure of CEO Confidence survey results from May 2020, go to:

² To discover the 28 KPIs for the Industrial Strategy, download the recently release ERT publication:

Putting the EU Industrial Strategy into action


“Much has changed in the past 9 months. Europe’s economies have been heavily impacted by COVID-19 but are on a recovery now month by month. The further recovery will strongly depend on how the various ambitions addressed by the EU Green Deal are translated into workable framework conditions that ensure the international competitiveness of industry as globalisation is expected to proceed. The EU also needs to decisively invest in societies to ensure that citizens can be part of the innovation and prosperity in the future as well.”
Martin Brudermüller
  • Martin Brudermüller
  • Chairman of ERT’s Competitiveness & Innovation Committee and Chairman of the Board of Executive Directors, BASF
“The survey shows that CEOs expect a stronger recovery outside of the EU than within the EU. We appeal to the EU institutions and national governments to seize the opportunity to implement the recovery facility and boost the implementation of the Industrial Strategy. With our recent publication on key performance indicators* we have proposed a dashboard that can help ensure that the EU becomes a more competitive place to do business.”
Martin Brudermüller
  • Martin Brudermüller
  • Chairman of ERT’s Competitiveness & Innovation Committee and Chairman of the Board of Executive Directors, BASF