- Digital Transformation
ERT’s new Expert Paper: Harnessing Generative AI for Europe’s Industrial Future
The latest ERT Expert Paper on Generative AI highlights how GenAI presents an extraordinary, unprecedented opportunity to enhance productivity, reshape and redefine industries and strengthen Europe’s position in geopolitically competitive world.
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The paper digs into the many dimensions and implications of the technology and issues recommendations for how the EU can provide the right framework for it, namely:
1️⃣ Accelerate AI adoption – Encourage businesses to identify and scale high-impact GenAI use cases across industries.
2️⃣ Invest in workforce skills – Address the digital skills gap with training programs that prepare employees for AI-driven transformation.
3️⃣ Strengthen AI infrastructure – Improve data availability, cloud computing power, and connectivity to support robust GenAI development in Europe.
4️⃣ Ensure trust and responsibility – Implement strong AI governance, cybersecurity, and ethical frameworks to build public and business confidence.
5️⃣ Support AI regulation consistency – Harmonise AI-related policies across Europe to provide legal clarity and encourage innovation without unnecessary barriers.
6️⃣ Make AI sustainable – Balance technological advancements with environmental goals by optimising AI energy efficiency and promoting responsible AI deployment.
The paper also includes a selection of case studies showcasing the myriad ways that European companies (including Deutsche Telekom – Eni – Ericsson – Iberdrola – Mercedes-Benz – Nokia – Orange – Sabanci Holding – SAP – Schneider Electric – Siemens – Syensqo – Telefónica – TotalEnergies and Vodafone) are deploying GenAI to enhance their business operations, products and services.
Dig into the full paper by downloading it here.
Generative AI has the potential to be one of the key pillars of the renaissance of European industry - an opportunity to unlock innovation, enhance productivity and secure our competitive position at a time of massive geopolitical change. The race for AI leadership is accelerating, and Europe must act ambitiously and decisively, to seize the opportunities to take the lead in this transformative era.